Private Sector Takes the Lead in Fighting Piracy and Protecting IP
As the technology sector continues to expand and innovation continues to be a key driver for growing the economy, it is important to recognize and strengthen intellectual property (IP) whenever possible. Abusers of the system are rampant, and in many cases they are aided and abetted by other bad actors who want to profit off of the IP violations that occur frequently. As Congress examines copyright in the digital age, there are examples of how the private sector is taking the lead in protecting IP. One recent example comes from WPP’s GroupM (the leading global media investment management company) with new guidelines and initiative aimed at fighting online ad-supported piracy. GroupM will require all of their media partners to receive anti-piracy certification from the Trustworthy Accountability Group (TAG), a “cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry, while continuing to enable innovation.”