TPA Launches "Tax Day 2016: Watch Your Assets" Campaign

Taxpayers Protection Alliance Launches “Tax Day 2016: Watch Your Assets” Campaign

Man on the Street Style Videos Ask People About Taxes and Their Preferred Policies

(Washington, D.C.)—On Monday, April 11^th, the Taxpayers Protection Alliance (TPA) launched a Tax Day 2016 campaign aimed at Capitol Hill and members of Congress in order to keep comprehensive tax reform a priority for policymakers.

The campaign, “Tax Day 2016: Watch Your Assets,” will run from April 11 through tax day and feature man on the street style videos, share graphics and targeted emails to members of Congress and Hill staff. The last time there was comprehensive tax reform was 1986. A lot has changed since 1986, why hasn’t the tax code?

“Many of the Presidential candidates have said that tax reform will be a priority if they are elected,” said David Williams, President of the Taxpayers Protection Alliance. “But Congress has the ability to act now. This is a bipartisan issue, where both Republicans and Democrats agree that our outdated and cumbersome tax code needs to be reformed now. Taxpayers are sick of being in a time warp where yet another tax day comes and goes and nothing has changed. We need tax reform done in 2016.”

The man on the street videos will be promoted through digital advertisement buys, social media channels and sent to Members of Congress and Hill staff throughout the week leading up to tax day. Questions asked to those who participated include:

• Have you finished doing your taxes for this year?  What is the most frustrating part about Tax Day?
• Do you think you can guess within five years as to when the last time the tax code was reformed? At what point should leaders stop just talking about the need for comprehensive reform and actually take some action?
• Do you know which candidate promised to send congress a comprehensive plan in their first 100 days? And do you agree with tax reform being a top priority?
• Only one candidate wants to raise all the income tax rates and create new ones, can you guess who?
• Would you believe it if I told you that one candidate has a tax rate of 0% for some Americans?  Who do you think that is?  Is that a good idea?

In addition, share graphics will be available and feature a “Tax Fact of the Day.” Facts include:

• 86% of Americans say that the economy is extremely or very important to their vote this year.
• Over 80% of registered Republicans and Democrats think reforming the tax code should be a priority for the Administration and Congress.
• April 19, 2016 – Today is the day you start worrying about Tax Day 2017.